Aug
28
2007
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The Domaining Revolution: Lessons From The Domain Roundtable |
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Tuesday, 28 August 2007 |
The domaining industry now is like SEO back in 2000 when I started learning search. There is still plenty of opportunity to jump in, learn the ropes, and make spectacular profits. Hopefully, most SEO´s now know that the intrinsic value of a domain name can far exceed the slight search engine benefit accrued from having the targeted keyword present in it.
(skip to "The Domaining Revolution: Lessons From The Domain Roundtable" by Todd Mintz) |
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Aug
28
2007
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Building Hub Links: a 5 Point Strategy Guide for Creative SEOs |
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Tuesday, 28 August 2007 |
Back link analysis processes have become the foundation for my content creation and link building efforts these days. This post is an outline of my methods for the more creative SEOs out there - the article marketers and bloggers seeking to build powerful, business sustaining links - who have perhaps overlooked some crucial publishers and communities to target with awesome content.
(skip to "Building Hub Links: a 5 Point Strategy Guide for Creative SEOs " by Garrett French) |
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Aug
17
2007
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Tis the Season to Start Optimizing for the Holidays |
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Friday, 17 August 2007 |
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I know, I know, it's just wrong. I firmly believe I shouldn't have to see any Christmas decorations until Thanksgiving, but we all know that Christmas products will be sitting next to Halloween (and even Back-to-School) products this year. In fact, 33% of adults claim they are already shopping for gifts. In his latest "Small is Beautiful" column at Search Engine Land, Matt McGee points out the need to start planning your holiday shopping search campaign is right now.
Matt offers up suggestions like:
Do your keyword research. Are there any holiday-related keywords you should optimize for? Paid users of Keyword Discovery can see historical trends going back one year, which may help identify changes in searcher behavior during the holidays. Google Trends, which is free, can provide similar data, but without exact numbers.
Take care of your on-site SEO. If you're looking for a quick checklist or two, try this list of 21 things to do and this list of 20 things to avoid. Do this step quickly, since any on-page efforts you make now may not reap benefits for a couple months.
Update your content with holiday shoppers in mind. As the holidays approach, your generic home page text can be replaced with more specific material for shoppers. But be sure to still use keyword-rich copy that search engine spiders like.
 I'd add the suggestion of getting into Trellian's Keyword Discovery tool and checking to see when search activity begins to spike for your products. (I wrote about how to dig this data out of Keyword Discovery in an article earlier this year.)
What makes Keyword Discovery such an interesting tool is the ability to create charts that examine keyword trending and market share by search engine.
In the chart to the right, you'll find the trending data for the search term "wedding flower arrangements." As expected, you can see a sharp increase in interest in the late spring and early summer as brides planning May/June weddings finalize their plans. It's not hard to see how this type of data could help companies make decisions about when to launch new product lines, when to ramp up paid search spending and when to launch new organic content in order to get into organic search results prior to the uptick in search interest.
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Aug
17
2007
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Headed to Search Engine Strategies in San Jose |
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Friday, 17 August 2007 |
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I'll be heading to San Jose, California next week for Incisive Media's Search Engine Strategies conference. (Along with most of the rest of the industry.) This time around, Search Engine Guide's publisher, the elusive Robert Clough is headed out there as well. I know, I know, I'm as shocked as you are.
This will actually be the first time in the more than four years that I've known Robert that I've ever met (or even seen) him. Search Engine Guide bloggers Liana Evans, Debra Mastaler, Stoney deGeyter, David Wallace, Manoj Jasra and Diane Aull are all attending, as are Chris Logan and Matt McGee from the Small Business Ideas forum. Liana, Debra, David, Matt and I are all speaking as well.
Debra Mastaler and I are each teaching half day training classes on Friday after the show. Debra will be covering "Link Building Tactics, Tools & Techniques" and I'll be teaching "Viral Marketing and Link Baiting." Debra and I each have a couple of spots left in our classes if you were thinking of signing up.
Headed out to San jose yourself? Be sure to track down Robert or I to say hello. (And be nice to Robert, we're hoping he'll go to more shows after this one.) Not able to attend the show? Tune in to Search Engine Roundtable for full coverage of nearly every session.  |
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Aug
17
2007
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The Customer Experience is Not a Commodity |
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Friday, 17 August 2007 |
Studies show that online shoppers conduct more than half a dozen searches before making a purchase. That means a shopper may visit your site once, twice, or even six times using various search terms before deciding what (and where) they want to buy. If you're the type of web site that sells a product stocked on dozens or even thousands of other sites, how can you compete? Well, price is a factor, but customer experience plays an important role as well.
(skip to "The Customer Experience is Not a Commodity" by Jennifer Laycock) |
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