Aug
09
2007
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Know Where Your Ad Spend is Going ? Know Your Clicks |
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Friday, 10 August 2007 |
PPC Assurance gathers data telling you when and how visitors arrive at a landing page or website from any given ad in a PPC campaign. Offering a granular examination of all paid-click referral traffic, PPC Assurance finds and reports irregularities in your click stream or any deviance from the parameters set at the start or during the paid advertising campaign.
(skip to "Know Where Your Ad Spend is Going ? Know Your Clicks" by Jim Hedger) |
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Aug
09
2007
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Why Do Sphinners Love SEO Nerds but Hate Pregnancy |
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Friday, 10 August 2007 |
If you've been anywhere in the SEM/SEO-sphere over the past month, you've probably heard of Danny Sullivan's latest venture, the social news/community site "Sphinn." It?s sort of a Digg clone, but specifically for search marketing topics.
(skip to "Why Do Sphinners Love SEO Nerds but Hate Pregnancy" by Jill Whalen) |
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Aug
08
2007
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Hot Comments In Our Weekly Newsletter? |
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Thursday, 09 August 2007 |
I thought I'd try something new in the current issue of our weekly newsletter and highlight a couple of blog comments from our readers. If you are a weekly newsletter reader, please use the comment form below to let us know if this is something we should continue to include in the newsletter. |
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Aug
08
2007
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Searching Online, Buying Offline? |
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Thursday, 09 August 2007 |
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It's arguably the premise of local search, and a comScore study with Yahoo gives some interesting insight to the "search online, buy offline" behavior. They examined five major retailers, including JC Penney, national department and apparel stores, and a major office supplies outlet.
They have some very compelling points regarding these type of consumers being more engaged, and how they spend more incrementally than if they made a purchase online.
The study focuses more on products than services, but the concept can apply to both. If you're looking for a lawn mower, you might be doing quite a bit of research before you decide on a local dealer. If you're looking for a quick and easy haircut, you might just be searching online for the nearest location.
As a consumer, there have been countless times when searching online and purchasing offline has benefited myself (and the local businesses I've visited because of it) for the same points explained in the comScore/Yahoo study.
Let's turn this to you. Do you research products or local services online before you purchase offline, and how much do you research beforehand?  |
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Aug
06
2007
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Mining Newspapers for Linking Opportunity |
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Tuesday, 07 August 2007 |
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Somehow, I missed a post last week by Debra Mastaler that outlines some ideas on scoring links from major newspapers. A newspaper link can deliver a nice one-two punch of traffic and search books, offering a nice boost to small businesses looking to increase their visibility online. The good news is that you can get these links without robbing a bank while wearing a shirt with your URL to ensure good coverage. The bad news is...you'll have to work for them.
A couple of her tips and ideas...
The Washington Post
The City Guide offers local businesses the opportunity to add a listing. Links in both the blog directory and the City Guide are clean, all the pages checked were listed in both Yahoo and Google.
The New York Times
Offers a detailed media kit that explains the hows and why of advertising on their sites. Very helpful in figuring out which pages have high traffic counts.
Get the rest of her tips and some suggestions on utilizing USA Today at The Link Spiel.
(Hat tip to Matt McGee)  |
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