Search Engine Optimization and Search Engine Marketing - 4 Tips and 11 Resources for Increasing Subscribers

Nov 13 2007

4 Tips and 11 Resources for Increasing Subscribers

Tuesday, 13 November 2007

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips.

Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed services and begin making subscribing to those services even easier.
Repeat in Footer: Something that has worked well for me is adding the subscription option to the footer of each individual post. What this does is remind visitors to subscribe after reading one of my posts.
Subscribe by Email: Depending on what industry you're in adding an option to subscribe by email can dramatically increase your subscribers. Many authors of travel sites have noticed that email is even more popular than feed readers.
Add Option in Emails: In FeedBurner you can also publicize your feed's content by placing a widget in outgoing emails. Through this widget people can also subscribe to your feed.