"SUMMARY: Joining an online social network such as Facebook can put you in touch with millions of like-minded professionals around the world. It also can serve as a powerful marketing tool.

Yet, marketing yourself and your company on Facebook takes a special approach. Social networks are designed to foster human interaction, not to promote products. In this tutorial, we show you how to create the best profile, how to network to extend your relationship and how to use applications to build your company?s brand."