Search Engine Optimization and Search Engine Marketing - Googe Up, Yahoo and MSN Down in October

Nov 22 2007

Googe Up, Yahoo and MSN Down in October

Thursday, 22 November 2007

comScore recently released its Search Engine rankings for the month of October 2007 in the US and the results favor Google which is up 1.5% from last month. Both Microsoft and Yahoo showed decreases in search market share while ASK held steady at 4.7%.

comScore Core Search Report* October 2007 Total U.S. ? Home/Work/University Locations Source: comScore qSearch 2.0



Core Search Entity	Share of Searches (%)
Core Search Entity	Sep - 07	Oct -07	Point Change Oct-07 vs. Sep-07
Total Core Search	100.0%	100.0%	0.0
Google Sites	57.0%	58.5%	1.5
Yahoo! Sites	23.7%	22.9%	-0.8
Microsoft Sites	10.3%	9.7%	-0.6
Ask Network	4.7%	4.7%	0.0
Time Warner Network	4.3%	4.2%	-0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

October U.S. Expanded Search Rankings

In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.

comScore Expanded Search Query Report October 2007 Total U.S. ? Home/Work/University Locations Source: comScore qSearch 2.0



Expanded Search Entity	Search Queries (MM)
Expanded Search Entity	Sep-07	Oct-07	Percent Change Oct-07 vs. Sep-07
Total Expanded Search	13,018	14,457	11.1%
Google Sites	6,593	7,468	13.3%
Google	5,388	6,184	14.8%
YouTube/All Other	1,205	1,284	6.5%
Yahoo! Sites	2,381	2,577	8.2%
Yahoo!	2,346	2,538	8.2%
All Other	35	39	11.4%
Microsoft Sites	999	1,044	4.5%
MSN-Windows Live	966	1,007	4.2%
Microsoft/All Other	33	37	12.1%
Time Warner Network	843	905	7.4%
AOL	397	433	9.1%
Mapquest/All Other	446	472	5.8%
Ask Network	445	493	10.8%
Ask.com	226	277	22.6%
MyWebSearch.com/ All Other	219	216	-1.4%
Fox Interactive Media	492	483	-1.8%
MySpace	483	475	-1.7%
All Other	9	8	-11.1%
eBay	445	472	6.1%
Craigslist.org	197	214	8.6%
Facebook.com	N/A	152	N/A
Amazon Sites	138

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