Over the last year I have really noticed a decrease in the time it takes Google to index pages, specifically articles and blog posts.  Pages being indexed used to take days and then hours and now I am noticing minutes.  This is without being logged into my Google Account.

Earlier this year I got the chance to attend Google's Searchology where they announced the integration of Universal Search results and later that afternoon I sat at the same table as Larry Page where he elaborated that Google would eventually like to be indexing instantaneously.  Larry's vision was to index content as a user was writing his/her blog post/article.  It often feels like that's how fast Google is beginning to index content, see the examples below:

In this first example, my post on Omniture's eVar size was indexed in Google in about 20 minutes.

Below is a post on Mobile Analytics which was literally indexed in less than 10 minutes after being posted on Blogger.

This just goes to show the advantages of building a reputable, white hat website because not only is your content simply online, now within minutes your content is ready to be the answer for hundreds/thousands of people's queries.

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