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Jul 27 2007
Hide and Speak - Becoming Part of the Community
Friday, 27 July 2007
It's long been understood that people trust the advice and opinions of their friends more than they trust the word of a marketer. The interesting thing about online communities and social media is that they've allowed people to create those "friend" connections with people they've never met in real life. (skip to "Hide and Speak - Becoming Part of the Community" by Jennifer Laycock)
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