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Jul 31 2007
Hide and Speak: Develop Very Thick Skin PDF Print E-mail
Wednesday, 01 August 2007
One of the biggest concerns I've heard from businesses that are considering exploring social media and viral marketing is the fear of negative feedback. The bad news is, no matter how carefully you tread, no matter how genuine your involvement is, you may find yourself getting slammed by the very audience you are trying to reach. The good news is, if you go into a social media campaign with honest interest in engaging in a dialogue with your customers, you'll be able to weather the storm. (skip to "Hide and Speak: Develop Very Thick Skin" by Jennifer Laycock)

Read more at: http://www.searchengineguide.com/searchbrief/senews/010418.html.
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