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Aug 16 2007
Lessons From Blockbuster: A UVP Worth Writing Home About PDF Print E-mail
Thursday, 16 August 2007
Blockbuster figured out how to leverage their offline properties for their online rental service, namely the local Blockbuster Video store. Instead of putting your movie back in the mail to be shipped back, you can now take your movie, which you received in the mail, directly to the local Blockbuster store. (skip to "Lessons From Blockbuster: A UVP Worth Writing Home About" by Stoney deGeyter)

Read more at: http://www.searchengineguide.com/searchbrief/senews/010508.html.
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