Home arrow News arrow Latest arrow The Accidental Lessons of Life in the Search Industry
Nov 20 2007
The Accidental Lessons of Life in the Search Industry PDF Print E-mail
Tuesday, 20 November 2007

I missed a great post last week by Matt McGee, so I'm blogging it now. Titled "Eight Things the Search Industry Can Teach Small Businesses," the post offers up several great examples of how to market yourself online from people in the industry who were simply going about their business. From networking to staying visible to finding your niche, it's a great little set of tips and examples worth reading through.

Matt writes:

Many of the best search marketers own or work for small businesses. They share great advice and articles about SEO, PPC, social media, local search, and more. But these folks also share a lot of great advice for small businesses indirectly ? by the things they do in their own businesses. Here are eight pieces of small business advice (in no particular order) from some of my fellow search marketers.

His list of lessons?

  • 1.) It's easier to be found when you make yourself visible.
  • 2.) There's no substitute for hard work.
  • 3.) Blogs can be active business tools.
  • 4.) Networking works.
  • 5.) Don't try to be everything to everyone.
  • 6.) Branding is powerful.
  • 7.) Your name and domain are important.
  • 8.) The personal touch matters.

Check out his full post to get the background.


Read more at: http://www.searchengineguide.com/jennifer-laycock/the-accidental-lessons-of-life-in-the-se.php.
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