In today’s post, I’m going to show you how to do SEO for dropshipping business and get higher rankings in Google SERPs.
After reading this complete post, you will be able to understand how to increase organic traffic by implementing the below-mentioned SEO tips into your dropshipping business.
So let’s start without further ado.
As a dropshipping store owner, one thing you need to know is how to use search engine optimization (SEO) for your company before creating your website.
Dropshipping sites have a specific set of SEO challenges to conquer as opposed to stores that carry their own inventory, so it’s crucial you know how to use SEO for dropshipping.
This beginner’s dropshipping SEO guide is designed for people new to that framework.
It is also targeted to those who work in the dropshipping industry or have stores dependent on data feeds.
Everyone pursuing SEO for dropshipping would receive invaluable advice to increase the amount of organic traffic that their store or website receives.
SEO consists of several different interrelated activities, and only works best if you account for them all.
One crucial feature of SEO is the integration into the material of carefully researched keywords.
SEO For Dropshipping – Key Principles
1. Keyword Counts
The length of content on each page of your website plays a crucial role in dropshipping SEO rankings.
The more words on your website page you have, the better it is for search engines to grasp what your website is all about.
In addition, this is one of the most basic and well-recognized aspects of understanding how to conduct SEO.
The first element of using keywords in your web text is to use them in an optimal ratio with the total volume of content.
That is why marketers recommend that you include at least 350 to 500 words per page.
Keep in mind that your customer wants the content to be useful so they can have a positive experience while visiting your shop.
Also, the content should look natural.
Try to think carefully about the content that you provide on your website.
If you’re looking to have more content on a category page, consider adding content to welcome visitors in the shape of an intro.
On the other hand, if it is a product page, you can add content that explains each product in detail.
2. H1 Tags
The H1 tag is like a book title.
It’s one of the first items that explain what a user can find on your web page when the search engines read it.
SEO dropshipping optimization highly values the use of H1 tags appropriately.
If it is a product section, then the product title will be your H1 tag.
If it is a category, it is going to be the name of the category.
Consider using modifiers such as best, top, buy, etc.
Do not overdo it with the keywords in your H1 tags much, like the image names and alt tags.
This may be viewed by Google as spam.
You can also get a penalty for over-optimization if you do.
This is a ‘keyword stuffing’ portrayal.
3. Title Tags
Title tags are necessary at dropshipping SEO.
When someone uses a search engine, the title tag is what appears in the results of the search.
The title tag must be less than 55 characters.
Title tags are also critical to the terms of the search for which you want to rank while enabling others to click on it.
The title tag is also what is displayed from the bookmarks tab when a person bookmarks a given page and when they use the browser buttons at the top left corner of the screen as they move forward and backward.
In addition, the title tag is also what appears in the browser history of one person.
This is why it’s so essential with so many uses that you create the title tag descriptive, brief, and user-friendly.
4. Meta Descriptions
Another essential concept of SEO for dropshipping is the Meta description.
By using a search engine, meta descriptions will appear directly below the title tag.
Retain between 120 Characters and 155 Characters.
They should be meaningful and explain what the person who clicks through can find on the website.
If you nail that aspect of our beginner’s dropshipping SEO guide, you’re going to really stand out from the crowd.
Particularly when it comes to dropshipping SEO, make sure that your description tags promote clicks.
Give the person a reason to get your site clicked through by letting them know what they’ll find through your meta summary.
You could do this by putting in the meta description information about a great price, a how-to guide, or a list of focus-grabbing.
5. Internal Linking
Linking is another essential part of understanding how to use dropshipping SEO.
Internal links are links pointing from one page of your site to the next.
Backlinks and external links are quite different from internal linking.
Internal links should always have ‘do follow’ HTML tags.
In this way, you are signaling crawlers for the search engine website to navigate to the page it connects to, which gives ranking power from that page to the next.
In other words, the internal links can be used to tell the search engines which pages to list.
Internal linking also helps your clients explore other sites on your website.
In SEO for dropshipping, internal links show the pages you would like to rank for similar keywords in the search engines.
They also help categorize the site to the search engines and improve the authority of the domain.
If you have an impressive blog post or infographic page with a lot of high-level authority, high-quality backlinks, adding a similar internal link to a specific keyword will enable the page you link to rank better.
Internal links are of immense importance to Dropshipping SEO.
Where needed and relevant, add them and be sure not to overuse it.
This way, you can strike the right balance without making your content appear unrealistic to raise rankings.
6. Backlinks
Backlinks play a significant role when learning how to SEO for dropshipping in bringing the traffic back to your site.
This is because backlinks are links that point back to yours from another website.
They are the most important means, combined with the content on your website, by which you can get a website to rank high in search engines.
Search engines take extreme measures to ensure the backlinks to a website are organic.
But don’t buy backlinks to increase your domain authority, as it will penalize your site.
Getting too many rich or abnormal backlinks on keywords will result in penalties.
Don’t make too many of them up.
Keep it less than 20 percent of your total link description, maybe just 10 percent.
7. External Links
Another critical aspect of the SEO for dropshipping is understanding how external links fit into the system.
External links carry a user to websites other than your own when clicking on them.
When you own an eCommerce shop, do provide external links in blog posts.
Includes valid reasons for adding an external link to a blog post when you source a site or discuss something necessary to your audience.
Until inserting any external link, first, read the instructions for Google do-follow vs. no-follow links.
8. Dropshipping SEO Strategy Sitemap
Learning how to use SEO to build a sitemap for your website is an essential SEO for dropshipping guidelines.
A sitemap is fundamentally just a listing of all the pages that Google should be aware of on your website.
They are subdivided from your website’s highest level pages and include categories, subcategories, and product pages.
With links and XML feeds, you can create sitemaps in multiple ways, among other simple methods.
Be sure that you do not have a redirect 404 or 301 and the pages on your sitemap.
9. Datafeeds
If you’re dropshipping, you are likely to draw a lot of product information from descriptions to photographs to basic product information from an existing product data feed.
The data feed is an info file made available by your supplier, as it can be used by merchants when importing items into their stores.
No doubt, data feeds are incredibly useful for owners of eCommerce stores, particularly when dropshipping the goods.
Just note that it is crucial not to copy-paste the material of a data feed into your store without modifying it at all, since this will be considered duplicate content.
10. Image Optimization
The next suggestion on this SEO guide to raising rankings is to take your original pictures of the items.
While it could take a bit of extra work at the outset, this will help you boost your SEO rankings on dropshipping.
The next actionable move is to make the image name representative of your Alt tag.
This is one of the things many search engines use to decide about what an image is and when to show it to a search engine.
Another approach to successfully learning how to use SEO is to add titles and captions to images.
When you want to use them, they will be identical to, or the same as, the picture name and alt tag.
The title attribute should be included in the HTML section title = “insert title here”.
You don’t want to keep too many keywords, descriptive terms are also known as modifiers or other words in the image’s name or tags.
Again, this could be considered as keyword stuffing and you might be penalized for the same.
Conclusion
SEO for Dropshipping is not as easy as it seems.
You can also use a WordPress plugin that is specially designed to help dropshipping business owners.
Check out the AliDropShip Review for yourself for more clarity.
A lot is going into dropshipping SEO.
Whether you have a data feed or a dropshipping eCommerce store, or you store the product, this SEO guide provides you with the basics to optimize your store better through SEO.