In today’s post, I’m going to show you how to grow Instagram followers organically using reels in 2022 and beyond.
After reading this complete post, you will be able to increase your Instagram followers by using reels.
So let’s start without further ado.
In 2020, Instagram introduced its new and exciting feature to its users- Reels.
It somewhat looks the same as Instagram stories but it has one exciting thing you can edit those few seconds clips as you like.
You can control speed, adjust audio, combine multiple videos and so much more.
There is this one thing that you have to limit those clips to 30 seconds though you can use your creativity to use those clips to share your ideas, your business, or even to gain followers.
Isn’t it awesome?
It’s a challenge for making people stop at your post while they are scrolling through the feeds.
Because everyone’s now on Instagram and there is too much content people share and see every day and just ignore the one which does not look different and attractive.
Reels can be a great way to attract followers but it is not as simple as it sounds.
Even those who have been using Instagram for years and are experts in creating videos, sometimes lack those elements in their clips which make the reels more attractive to people.
If you want to create real reels, here are 7 tips you can follow to create an impression that makes people watch more about you or your business.
1. Post Catchy Content
People look for new content.
How many times have you seen the same thing again and again that is going with the trend and wanna skip it next time you see it again.
For example, the first time you see eye makeup and get excited and watch the whole tutorial, but as you start seeing the same thing being posted by many people, you lose interest and want to see something new.
If your content is new and captivating, that will make people follow you because they wouldn’t want to miss your future reels.
So it is important to create interesting videos to get more followers.
Try Instagram video creator to explore different options that can make your reels catchy and unique.
2. Create Attractive Thumbnail to Drive Views
A great and catchy thumbnail can make all the difference.
An attractive thumbnail can make people stop and watch your reel.
Just as before entering a store, you watch it from the outside, and if you feel like there is something inside, then you visit.
Similarly, thumbnails are like billboards that pull the audience to your videos.
You can also try to make native reel tools to make your video thumbnails even more alluring for your potential audience.
Adding intriguing text in the thumbnail will also help you to attract more people to your Instagram page.
3. Never Stop Posting
Consistent posts play an important role in keeping your viewers engaged on your profile.
Also, it will increase the growth of your reels and eventually increase the audience base who will surely follow you.
It is ideal if you are posting more than 4 reels a week.
3 will also work but the more entertainment you are giving to your viewer, the more likely they will stay.
Those who are experts and have become used to creating videos will find it easy, but those who find it difficult to make videos often can use Instagram video maker apps to ease their tasks.
And then there is another option you can think of, that is mentioned in the next tip below.
4. Use Your Previous Content
If you have been creating videos in the past, then there is a plus point for you.
You can use those videos to create reels and save time.
You can convert your TikTok videos or their videos saved on your phone into reels.
You can edit them, change the effects, insert the sound, and add captions to make them even more interesting.
You can also use your previous content by refreshing them according to the most recent social media trends to intrigue new followers on your Instagram page and provide value to your target potential audience without having to get into much hassle.
5. Throw A Challenge
To make your reels interesting and exciting, you can throw challenges.
It will get people to watch your content about what the challenge is about and how they can do it.
You must have seen thousands of people accepting and doing challenges and some of them seem interesting and then you become curious about what the next challenge will be about.
The same will happen with your reels when you start throwing challenges and make people curious and keep them engaged.
6. Always Add Hashtags
Adding hashtags is one of the best ways to increase viewers.
Like on other search engines, for example, Youtube, when people are finding something to watch, they type keywords and thousands of videos related to those keywords come into the queue.
If you add a hashtag in your reels, it will automatically pop up in the reels section when people find something related to your reels and you will get more views and eventually more followers of people start liking your content.
7. Try Using Captions
Content is the king. Whether it be the video content or the written content.
Once you have created interesting video content for your reels, you can make it more interesting by adding captions that will make people curious about what will come next.
You can search for different caption ideas from different online platforms as well to make your Instagram posts even more attractive.
Using hashtags in captions is also one of the many effective techniques to participate in the latest trends.
Leverage Q&A Sessions
Another one of the many things that you can do to increase your Instagram followers organically while using attractive reels is to leverage the Q&A sessions in your stories along with these reels to let people take part in the trend and be more interested in your posts.
You can also ask people to reply to your Q&A session in exchange for a reel and use your hashtag to bring more organic traffic to your profile and enhance your number of followers.