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15 Actionable LinkedIn Marketing Tips to Grow Your Business in 2020

LinkedIn Marketing Tips

Are you looking for some top tricks to optimize the online presence of your B2B business? If the answer is ‘Yes’ then this post is going to unfold some of the best-suited LinkedIn marketing tips for you.

You will learn some of the best tactics that can help you generate more leads, conversions, and sales by using LinkedIn.

Growing the business, generating leads and boosting conversions are the most important things that business owners think about these days.

For this, all they need to do is connect with more people so that their business can grow and become more and more amazing with time.

The LinkedIn marketing tips that we are going to cover in this post will help you do this in a conversion-oriented manner.

But Why LinkedIn, One Might Ask?

To be honest, LinkedIn has an average household income which is about $109000 per user.

Yes, you heard it right and that is definitely higher than Facebook, Twitter, and some of the other amazing social networking websites for sure.

The platform is currently the choice for most of the Fortune 500 companies too.

LinkedIn is also the number 1 platform that B2B marketing experts utilize for distributing content at 94%

So, you are definitely going to be dealing with the people who are concerned about business on LinkedIn.

Not to mention that it is considered to be the largest site for business networking.

All in all, LinkedIn is one of the best places for B2B businesses.

So, without any further ado, let us get started right away.


Top 15 Actionable LinkedIn Marketing Tips

So, here we are going to present some amazing and useful LinkedIn marketing tips that we think are going to be the best help that you get with your business for sure.

With the help of these tips, you can definitely promote and market your business without any trouble or hassle in the first place.

So, why wouldn’t anyone want to try it, right?

We are pretty sure that you will love the tips that we have here for you.


1) Complete the LinkedIn Company Profile

You might be a little bit surprised to know that there are about 500 million people or more who are currently using the platform of LinkedIn for some sort of business purposes for sure.

Now, this might actually sound like a lot of people for sure.

However, one thing that you need to know here is that most people don’t really have their user base in the same place.

LinkedIn Company Profile

So, don’t you think that there is some room to grow in this case?

You might actually be missing out on some of the amazing global audience that you could reach and draw some leads from as well.

This is why opening up and completing the amazing company profile of yours is the first thing that you need to do.


2) Try Connecting with Everyone

There are some users on LinkedIn who might tell you that one needs to connect with the people they actually trust and know well.

This might help them in making some recommendations to some of the others in the best way.

They might actually have a point when they say that for sure.

However, there is a chance that you might not get to explore all the chances and opportunities that you have in the first place.

This is one of the main reasons why we think that connecting with everyone should be the main agenda here in the first place.

We are pretty sure that it is going to work in the best way.

This is one of the best LinkedIn marketing tips that we can give you and you definitely need to follow it if you want to have some great results for sure.


3) Define Your Goals as Well as Your Audience

Now here is another important tip that we think is going to help you out in your path to LinkedIn marketing in the best way.

When you want to put forth any amazing marketing initiative that you have in the first place, you need to make sure that you are able to define the goals that you have in the first place.

Yes, that is really important and definitely a great place to have a start for sure.

There are some pretty common and amazing marketing goals on LinkedIn that you might want to fulfill.

Define Your Goal in LinkedIn

You might want to generate some leads, raise the awareness of your brand, promote your brand and do so much more.

Once you are certain about the goals that you want to accomplish on LinkedIn, it is time to move into the audience.

You need to ensure that your campaigns are reaching the right kind of people.

That requires a clear vision of the people that you want as your audience.

Defining the goals that you have can actually be a help in that case.

So, this is another one of the tips that we think is going to help you out for sure.


4) Try Some Search Optimization

When you have a company page on LinkedIn, you need to ensure that people are able to find it on the platform, right?

So, what helps in that case?

Of course, you need to make sure that your LinkedIn page is search optimized in the first place.

This is one of the first things that you need to try out.

Well, using the right keywords and doing the right things can actually make sure that your strategy for the search optimization thing works in the best way.

We are here to tell you that this is going to work in the best way without any trouble or hassle for sure.

So, go ahead and try it out in order to see what you want to have in the first place.


5) Create Some Amazing Content

Content will definitely get you everywhere and that is especially the case when you are on a platform like LinkedIn in the first place.

There is simply not a single speck of doubt about the fact that you need to try out some amazing content with the people who are in there.

With the power of content, you can spread your message about the business that you have on LinkedIn.

Create Amazing Content

So, why not go ahead and do that in the first place and we are pretty sure that it is going to work for sure.

LinkedIn Content Types

  • LinkedIn Articles
  • LinkedIn Text Posts
  • LinkedIn Photo Posts
  • LinkedIn Video Posts
  • Links
  • Engagement

LinkedIn Content Mediums

  • Personal LinkedIn Profile
  • Company Page
  • LinkedIn Group
  • Direct Message/InMail
  • Email
  • Other People’s Content


6) Recommend Some Others as Well

We certainly believe that if you help someone grow by giving them some help on LinkedIn, there is no doubt that you would be able to grow on the same platform as well.

So, the more you provide for others, the more you are going to receive in the best way.

So, you need to make sure that you go ahead and recommend some of the people in the best way without them actually asking you.

That is going to increase the social proof that they have.

So, you might also get some help from them in one way or another as well.

Why wouldn’t anyone want to do that in the first place?

We are pretty sure that it would happen for sure.


7) Join Some LinkedIn Groups

We cannot necessarily stress the fact that you need to join some amazing LinkedIn groups in the first place.

It doesn’t really matter what industry you are from and what you are doing in the first place, LinkedIn groups can actually be the stepping stones to your success.

Join LinkedIn Groups

So, there are some amazing niche-related groups which are present on the platform.

All you need to do is join them and you are all set.

This can actually help you a lot with your business.


8) Connect With Twitter

Now, this is another thing that you need to try out for sure.

When you want to have more and more interactions on the platform of LinkedIn, you need to use the power of some other social media sites as well.

Why not Twitter?

We are absolutely certain that you are going to get all the help that you need to have from there.

Twitter is currently a very popular platform and you definitely need to take some advantage of that if you want to make sure that you are able to grow on LinkedIn.


9) Search for Some Individuals

There are so many cases these days where all you require is one amazing connection to a company and then you are all set in order to turn your lead into something much more meaningful.

Well, LinkedIn is the platform where you can make that happen.

Here you will be allowed to search for some amazing individuals and that too with the accuracy that is definitely going to get you some results.

So, why wouldn’t anyone want to try it in the first place?

We are pretty sure that it is going to work.


10) Start Using LinkedIn Sponsored Posts

Opting for LinkedIn sponsored posts is one of the most effective LinkedIn marketing tips that will for sure help you in widening the reach of your content on the platform.

You can use sponsored LinkedIn posts for putting your content in front of your target audiences, industry influencers and so forth.

LinkedIn analytics can provide you specific details that can help your posts to be more result-oriented.

Use LinkedIn Sponsored Post

Different metrics that will help you in gauging the performance of your sponsored posts are-

  • Impressions
  • Clicks
  • CTR
  • Interactions
  • Followers acquired
  • Engagement


11) Start Your Own LinkedIn Groups

In addition to aforestated tips, you can also start your own groups on LinkedIn to accumulate likeminded people together, and it is for sure going to be quite useful for you.

Now, this tip might not be as important as the ones that we have mentioned above, but it certainly has some worth in the world of LinkedIn.

If you want to connect with more people, groups on LinkedIn are the best way to do that.

But you need to make sure that you are creating your own so that you don’t have any trouble after that.

We are pretty sure that it is going to work.


12) Using Videos on LinkedIn can be of Great Use

Now, this is another tip that you need to absolutely try out for sure to optimize your presence on the platform.

Posting some engaging, entertaining and relevant videos on LinkedIn can definitely be effective in widening your reach.

As per the stats more than 85% of the people on the Internet love to watch videos, and you can use that too for spreading the news and views of your brand in the target market.

Videos are also considered the best ways to retain the information, so using videos in your LinkedIn marketing campaign can be quite useful in ensuring the long-lasting impacts on your audiences.

Different types of videos that you can use here are-

  • Short Video Series
  • Video Case Studies
  • Product Launch Videos
  • Company Wins and Milestones
  • Other types of relevant Video Stories


13) Have a Proper Posting Schedule

It is important that you have proper scheduling for posting content on LinkedIn.

Posting at least once in a week can be quite useful in engaging your audiences.

Even stats claim that if you have a schedule of posting at least once in a month, you will be able to gain followers 6 times faster.

While posting content on LinkedIn, you should include a descriptive caption, hashtags, eye-catching images, emojis, bullet points, and questions sorts of features in your content.

The best time to post on LinkedIn is between 10 AM and 11 AM.

Tuesday, Wednesday and Thursday are the best days for posting on LinkedIn.


14) Opt for a Conversational Tone

This is one of the very significant tips that can convince your audiences to trust in your brand.

With a conversational tone, you can easily interact with your prospects on LinkedIn.

Conversations on LinkedIn help brands in pulling in more target audiences.

You may ask some questions to increase the interactions on your page.

With more and more comments on your posts, your chances of being noticed by many others will only increase.

Try out this tip that we have for you here and see the results for yourself.


15) Use the Right Types of LinkedIn Ads

In addition to the sponsored posts that we mentioned above, you can also run different other types of Ads on LinkedIn.

You can run Message Ads, Text Ads, and Dynamic Ads on LinkedIn.

Use LinkedIn Ads

LinkedIn allows you to run advertisements for any budget and goal on the platform.

You can set up your target audience, choose your pricing and control your costs with your LinkedIn ads.


Wrapping It Up!

On the concluding note, we hope that the aforementioned LinkedIn marketing tips will help you in optimizing the presence of your business and meeting the right audiences who can be your customers as well.

So, how important do you consider LinkedIn marketing for your business?

Did we miss any of the key LinkedIn marketing tips that you prefer significant for generating leads and boosting sales?

Share your views with us in the comments below.


About the author

Abuzar Khan

Abuzar Khan is a web developer, SEO expert and the blog editor at SEO Basics, overseeing all blog content and social media. He has over 8 years of web development and SEO experience, working across various businesses. When not working, you can find him enjoying with his family members and friends.

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