Social Media

10 Reasons Why Social Media Marketing is Important for Business in 2020

Why Social Media Marketing is Important

Today, I’m going to discuss the reasons why social media marketing is important for your business.

After reading this complete post, you will understand the benefits of social media marketing.

I’m sure you will not miss this channel to promote your business.

Let’s start.

With the rise of technology, face marketing has been completely revolutionized.

The Internet has provided a massive change to the whole system of marketing.

One factor that stands out is social media marketing.

Businesses now aim to build a strong online presence, which is why social media marketing is important.

Social media is a platform originally established to enable users to create and share content or to participate in social networking.

With more and more people using social networking sites, businesses are trying to use this to their advantage.

The benefits of social media marketing are not limited to brand publicity.

Social media marketing is a form of digital marketing used as a promotional tool by business organizations.

Social media marketing’s goal is to create content that users share through their social networks in order to help a company improve brand recognition and extend customer reach.

The social networks are now a significant part of any marketing strategy.

The benefits of social media marketing are so significant.

Anyone who does not incorporate this cost-effective tool loses a phenomenal marketing opportunity.


10 Reasons Why Social Media Marketing is Important for Your Business in 2020


1. Everyone is Using Social Networking Sites

The primary reason showcasing why social media marketing is important is a large proportion of the global population uses social networking platforms.

Nearly 2 billion web users use social networks, and these numbers are still expected to increase as the use of mobile devices, and mobile social networks are gaining popularity.

Usually, the most popular social networks like Facebook and Instagram, show a high number of user accounts and high user engagement.

It is distinguished from traditional marketing strategies by the sheer volume of social media users alone.

Popularity of Social Media Sites

Unlike many of the traditional marketing strategies, social media continues to expand.

This is one of the most vital benefits of social media marketing, as promoting to a larger audience has massive benefits.

One of the core reasons for social media marketing for your business is that your customers spend time on these channels.

This is a great opportunity for companies who want to reach their online audience with so many people using social media every day.

It can be easy to connect with your target audience if you are involved in the channels they most commonly use.

Don’t bring your audience to you – go to your audience.

If you’re not on social media already, you may miss an important opportunity to interact with your customers and take on new leads.


2. Better Communication with Users

Having a better and direct communication channel encourages both the users and the organization to know more about each other.

By doing so, business organizations can truly identify the opportunities and use to their advantage by altering the business strategies.

Users are active on social media platforms as they provide a simple and easy way to network, keep in touch with friends and family, and stay connected to what is happening in the world.

Users do not use social networking platforms with the expectation that they are going to be marketed to.

But this doesn’t mean that social media users don’t associate and communicate with their favorite brands.

The explanation of why consumers follow brands and connect with their social media profiles is that they find the content and knowledge useful in these social media campaigns.

The explanation of why customers might be more open to your social media marketing message is that social media allows you to be more communicative and offer a different side of your brand.

Many marketers view these social media channels as a more direct way of getting to know their audience better.

This is one of the benefits of the social media marketing that enables businesses to build a much better relationship.


3. Brand Recognition

One of the biggest questions is why to use social media for business.

Social media is a powerful source of gaining brand recognition and awareness.

The advantage of social media marketing is that it helps you increase your brand exposure and thus improves the brand’s recognition.

Profiles of your company’s social media introduce new possibilities for sharing your content and showcasing the voice and personality of your brand.

Through sharing unique content that adds value to your target audience, you make your brand more appealing to potential consumers and existing consumers as well.

Brand Recognition

Whenever people actually discover that they are interested in a brand or company, one of the very first things they do is visit your website or check your social media accounts.

That’s why social media marketing is so important to maintain.

People may not have heard of your business before, but they can discover more about your brand and the value you offer through your social media content.

Upon viewing your social media content on multiple platforms, current customers can get to know your business better, which can boost their interest in a repeat transaction.

Each piece of content that is shared will be consumed by a new network of individuals.

This can assist in gaining more potential customers.

The more people know your brand, the better it is.

Businesses that combine social media promotional initiatives with carefully selected keywords offer the best opportunity to drastically improve brand awareness.

It is not difficult to increase your brand awareness through social media as it may seem.

Find the right audience, create attractive content and have positive conversations with users.


4. Inbound Traffic

The most necessary aspect of having a website is to gain traffic that ultimately leads to more conversions.

Social media is a huge platform that directs traffic to the website of the business organization.

Inbound traffic is an important feature showcasing why social media marketing is important.

This makes social media marketing an effective strategy to supplement your efforts to optimize your search engine.

Without social media platforms, your leads are confined to people who know your brand and people who find you by browsing for ranked keywords.

You are adding another path back to your website by increasing the frequency of your social media content and widening your social media network reach.

And as a result, you’re going to get higher traffic and more conversions.

It is critical that you publish content that is consistently engaging and adds value to your target audience.

The more valuable content you share on your social media channels, the more chances you have to gain new leads and refer them to your website.

Social media is a long-term strategy.

You will potentially open your company to a wider range of flexible customers around the world through marketing on social media.

If your website is prepared for sales, it is only a matter of time before these new leads are turned into customers.


5. Cost-Effective

One of social media marketing’s main advantages is that it allows you to reduce marketing costs without sacrificing performance.

Most of the success of your social media will come from putting effort into producing and publishing content, as well as talking to your followers.

For almost all social networking sites, signing up and creating a profile is free of cost, and any paid ads you choose to engage in are comparatively low as compared to other marketing strategies.

It is such a benefit to be cost-effective because you can see a better return on investment and have a larger budget for other business and marketing expenditures.


You can significantly increase the conversion rates by investing a small amount of time and money and ultimately get a return on investment on the money that you originally paid.

It is relatively affordable to display paid ads on social media channels such as Facebook and Twitter, based on your priorities and the reach of your campaign.

Regardless of how small your budget is, in order to reach and transform new leads, you can still make an impact on these networks.

Gaining more in less money is one of the most effective benefits of social media marketing.


6. Boost Search Engine Rankings

Optimization of search engines is very critical to obtain higher page rankings and traffic to your business website.

Although social media does not raise search engine rankings directly, it definitely helps to achieve a higher ranking on the results page of the search engine.

Create high-quality content that integrates your targeted keywords to give you the best chance to rank better through social media.

Posts including blogs, infographics, case studies, and business information can make the social media profile of your business interesting and trustworthy.

Successful brands tend to have a good reputation on social media, so a strong presence in social media can be an indication to search engines that your business is worthwhile.

While the ranking criteria are constantly changing, it is a safe bet that active social media networks will ultimately help you.

Not only would your social media presence influence your search engine rankings, but it’s worth noting that when users are searching for your brand, your social media profiles will most likely appear on Google’s first results page.

It is critical not only to regularly post compelling content on your social media channels to achieve a high ranking but also to periodically review your profile information and make adjustments and updates as appropriate.


7. Higher Conversion Rate

The most important factor for a business is to have as many conversions as possible.

Apart from building brand recognition, social media marketing is a huge factor that assists in gaining more conversions.

Through creating a report with your leads and consumers and regularly sharing valuable content, the brand will work to improve trust and reputation, leading to more conversions.

Social media is a place where customers can socialize and network, companies can display their brand’s human side through pleasant, often conversational content that enables each company to show its character, humor, and warmth.

Higher Conversion Rate

The most important element of social media resulting in more conversions is the capacity to bring brand marketing to a more human component.

People prefer to do business with other people, rather than corporations.

For this, social media provides an ideal opportunity.

The better the impact you make on a follower, the more likely they are to think about your business when the need arises for your goods or services.

Bringing your brand in an environment where people share, love, and chat can only increase your current traffic conversion rates.


8. Brand Loyalty

Another factor showing the importance of social media for business is that it assists in increasing brand loyalty.

Social media is an important way of building relationships with leads and consumers that over time lead to greater satisfaction and loyalty.

Social media is not just about selling the products and promotional practices of the brand.

Such channels are seen by consumers as a service channel where they can interact directly with the company.

Brands that reach current customers and target audiences on social media channels enjoy higher customer loyalty.

Engaging with your customers and potential customers on social media platforms helps you to develop more solid customer relationships.

You will work to turn happy customers into brand ambassadors by communicating with your audience through important, relevant content and conversation.


9. Industry Insights

One of the most valuable benefits of social media marketing is industry insights.

By monitoring the activity on your profile, you can see the opinions and views of customers that you might not perhaps be aware of if there was no social media involvement in your business.

Using social media as a complementary tool for research can help you gain information that will help you understand your industry.

The ability to segment the content syndication lists based on subjects and classify the types of content that produce the most attention is not the most informative element of social media marketing.


10. Targeting and Retargeting Customers

Social ads can do a lot to match the organic campaigns on your social media channels that you are running.

Targeting ideal customers proves to be a massive boon to business organizations.

Social media platforms like Facebook help you target your ideal buyers with advanced targeting abilities, enabling you to drive more appropriate traffic to your site.

Targeting and Retargeting Customers

This is the best way to make the most of your spending on marketing.

Facebook allows you to deliver your ad content to those who show the same behavioral styles as your target audience.

You will improve results when you push more specific traffic to your website, irrespective of what your ad targets may be.



Social media marketing is a tool that can be of great importance to any business organization.

The right social media marketing approach would result in increased traffic, better SEO, improved conversion rates, enhanced brand loyalty, and much more

Social media is a platform on the rise and not using it to market yourself is a huge loss.

Use it to get known and enjoy the success that follows next.


About the author

Abuzar Khan

Abuzar Khan is a web developer, SEO expert and the blog editor at SEO Basics, overseeing all blog content and social media. He has over 8 years of web development and SEO experience, working across various businesses. When not working, you can find him enjoying with his family members and friends.

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