In today’s post, I’m going to tell you about 10 latest email marketing trends that are most important to enhance your email marketing campaigns in 2020.
After reading this complete post, you will be able to understand the latest email marketing trends to implement in your email marketing campaigns and get the best results.
Without further ado, let’s dive right in.
The use of smartphones and laptops has seen a rise in the past few years.
Technology has been a massive boost to many marketers, opening new ways to advertise their products/services, and spread brand awareness.
One of the necessary marketing tools is email marketing.
With changing times, the email marketing trends are changing too.
Hence, it becomes necessary to keep marketing strategies up-to-date.
With the changing technology world, email marketing continually changes, adapts, and progresses.
However, its importance remains as prominent as ever in the modern marketing stack.
Email marketing trends are necessary to keep track of, as email is one of the most consistent sources to generate leads.
Before getting more into email marketing trends in the coming years, let us take a look at some of the benefits of using email marketing in your marketing strategies.
Benefits of Email Marketing
1. Email marketing enables you to divide your customers into different lists to deliver highly personalized content based on their preferences.
2. Email marketing is a good way to build your brand identity because it allows you direct access to your customer’s or potential customer’s email inboxes.
3. Email marketing offers a great impulse buying method. A customer may be enticed to make another purchase.
4. Emails are a great way to get users to access your website. Hence, it is a great way to increase traffic on your website.
5. One of the major benefits for businesses from email marketing is the effective use of budget and time.
Email marketing, like any other field, is subject to trends.
To optimize your ROI, it is important to change your email marketing strategy to suit these trends.
Without further ado, let us take a look at the email marketing trends for the year 2020.
10 Latest Email Marketing Trends for 2020
1. Accelerated Mobile Pages (AMP)
One of the email marketing trends that has been very assistive in terms of customer retention is the use of Accelerated Mobile Pages (AMP).
Accelerated mobile pages (AMP) technology is going to revolutionize bulk email marketing.
Accelerated mobile pages is a new technology that enables you to include interactive features in your email body.
This means you don’t need to guide your subscribers to your page anymore.
Rather, they will be able to directly take all the necessary actions through their inbox.
AMP allows you to create awesome, fully interactive and creative content such as product carousels, animations, accordion features, or even small surveys inserted in your email.
Users can connect better and faster with the information.
If they do not need to leave their inbox, they are also more inclined to give their opinions.
As a result, you’ll get more information about your subscribers and further customize your emails.
2. User-Generated Content
User-generated content (UGC) is identified as any form of content created by the end-user of the product.
Like many other marketing platforms, content created by the consumer drives interaction with brand fundamentalists and prospects alike in real-time.
Encouraging your customers to contribute content through email marketing encourages credibility and directly enhances conversion.
User-generated content has been one of the most positive email marketing trends.
Gathering user-generated content from your email marketing campaigns quickly is simpler than ever.
Learning how to gather feedback and when and why is a good starting point for your efforts.
Understanding when to expect the feedback is vital to success.
When asking for user-generated feedback, it is important to give the user a chance to experience the product or service.
3. Minimization
Minimization is a movement that tends to make a reappearance from time to time.
The revival of minimization in email marketing is a result of ever more complex, multi-functional email designs common in the past.
Since consumers receive a large number of brand emails, it is important that every company stands out from the crowd.
Many people believe that when it comes to making eye-catching emails, bright and vibrant images can draw attention.
Simple text emails, therefore, are better because they’re more genuine and simple.
So, it’s no wonder minimalist email design is helping to deliver more.
Minimization emphasizes form over function.
It avoids resource-intensive design elements such as HD backgrounds, and long copying in favor of basic colors and short, persuasive text paragraphs.
Minimalist design assists in optimizing the email load time as well as delivering a polished and clear brand message.
The main motive to have minimization is to keep the focus of the viewer on the offer and not on any other feature of the email.
4. Automation
Automation has been one of the most impressive email marketing trends for the past few years and is continuously growing to automate.
Brands use email marketing automation at all levels of the consumer lifecycle and will increase the number of workflows.
SEO Basics recommends Constant Contact for email automation.
Disclosure: I earn a commission from Constant Contact if you use my referral link to make a purchase at no extra cost to you.
Marketing cloud services have successfully built up more data and computing capacity, allowing better status models, cross-channel optimization, and paving the way for machine learning and automation to rule the email landscape in 2020.
Smarter automated segmentation can result in higher performance, flexibility, and access.
Reporting automation will ease the burden on email marketers and trim costs, resulting in increased ROI on an already ROI-positive channel.
5. Dark Mode Inclusion
Darker email designs are expected to become ever more common in the months ahead.
The reason is simple – increasing numbers of users are starting to use darker color schemes in application UIs where the choice is available.
An increasing number of people have decided to switch their device settings to change the look dramatically.
It has been proven to be better for late-night internet scrolling and users suffering from photophobia and similar conditions.
It might also help you focus more and save the life of your battery.
The dark mode will look cleaner and less active.
We, as consumers, may have been so used to seeing emails as regular, but dark designs seem more tempting and eye-catching than classic ones.
6. Video Content
Video content has increased in popularity over the last few years.
Today, people spend a lot of time watching online videos, and it has become one of the most favored content types for most customers.
It’s easier to show off your product with video content, clarify how to use it, and even create brand authority.
Make videos a part of your email marketing plan if you want to create immersive emails that produce business results.
More and more brands are using motion graphics to show off goods.
Creatively, a brand gains popularity and becomes the number one option when it comes to making purchase decisions.
7. Social Media
All major social media sites have the option of uploading your contact list.
This can be very effective in bringing a face to face names of people who already know your brand and like you (because they are subscribing to your email list).
It seems as if every person has found a network to join in the universe of social media platforms.
The number of social media users is steadily increasing.
That means an easy way to reach the target audience, communicate with them, and deliver the brand message without being too sales-driven.
It’s important to combine it with social media to make the most of your email marketing, as people use networks to discover products and read reviews from customers.
Current customers are looking for peer feedback before making a purchase decision, so partnering with Instagram nano and micro-influencers is a perfect way to leverage ratings and start selling on Instagram as a result.
The combination of email marketing and social media is a great way to promote your goods, gain consumer loyalty, and achieve better results.
8. Artificial Intelligence
You can completely automate the development and distribution of certain kinds of emails by incorporating AI content generation to your email marketing automation software stack.
AI-generated content is one of the email marketing trends that is rapidly gaining traction with each passing year.
We are at the point where an AI can produce a piece of writing that is indistinguishable from a human-written one.
It is hard to fathom the promise of such technology.
The application of AI will continue to have an enormous role to play towards 2020.
Importantly, it will carry with it a whole range of applications in terms of the level of customization and segmentation that we can deliver.
9. Multiple Call-to-Action
The logic behind making one CTA is quite intuitive.
You are offering subscribers the option to act upon your offer when reading the content of the email.
This type of approach, however, has proved to be too restricting.
A customer may find your offer fascinating but may want to take action that is different from your CTA, such as watching a video of your product in action or reviewing your social media profile.
Offering more options through additional CTA’s is a way for companies to give tech-savvy customers the power to make decisions.
10. Typography
Typography is a special art form that uses the words we want to pass around as a basis for the art itself.
Email is no more a set of words to draw attention, with a nice picture attached to it.
Words become the pictures themselves, so the reader is immediately drawn to the aspect that we want to show him.
The use of web fonts is a very common practice, even with some rendering difficulties.
It’s not just going to be pretty lettering, it’s going to be a highlight of text, mixing animation, shapes, and integrating into email graphics.
If you want to take a different approach, you can even decide to remove the pictures entirely and concentrate on typography alone.
Conclusion
If it’s done right, email marketing is still a powerful tool for driving sales.
To stand one step ahead of your rivals and make sure your customers will enjoy your email campaigns, think about their needs, and follow the trends in email marketing.
With the support of cutting-edge technology such as AI, email marketing in 2020 will be all about delivering better customer experience.
