10 Latest SEO Trends You Need to Know About in 2020

Latest SEO Trends

Search Engine Optimization or SEO is most common amongst online businesses these days. So, digital marketers must pay attention to all the important SEO trends in 2020.

Not just the digital marketers but also the brand owners and the website owners as well.

So, this will allow the site of yours to make sure that it can be present in the amazing search results that happen in the search engines.

It can be said without a single speck of doubt that with the help of the amazing Google SEO trends, the websites would be able to make sure that they have the best visibility in the SERPs for sure.

Why wouldn’t anyone want to try this one out in the best way, people?

We are pretty sure that you would want to do that.

Hence, we are going to talk about the amazing and top SEO trends that you need to know about.


Top SEO Trends that You Need to Follow for Sure

Without wasting any more of your precious time, let us get on with these latest SEO trends of the year 2020.


1. Consolidation of SERPs

Well, to be completely honest with you, this is one of the most amazing SEO trends that you need to keep an eye on for sure.

Some SERPs are not the same as they were meant to be for sure.

With the increase in the ad share percentage, there are featured snippets and answer boxes that are getting most of the clicks for sure.

So, the organic clicks are not provided to the posts as well.

So, this is one of the top SEO trends that you need to keep an eye on in the year 2020 because this is something that is going to be a great help for the website and the businesses out there.

We are pretty sure that it is going to be a great help.


2. Importance of Keyword Research

This is another one of the latest SEO trends that you need to keep in mind if you want to have the best results.

You all are probably aware of the fact that there has been an evolvement in Google for sure.

Hence, this is not a search engine anymore as it has become a proper answer engine in the best way.

Keyword Research

The keyword relevance might have been changed but the keyword research pattern is still the same.

Hence, there is simply not a single speck of doubt that one needs to do proper keyword research before actually releasing everything and anything for sure.

With the help of proper keyword research, people will be able to use the amazing SEO trends in the best way.

Why don’t you go ahead and give this a try?

We are certain that the results you are going to get are simply going to be amazing for sure.


3. Influencers Improve the Engagement Metrics of the Site

When it comes to content, the engagement metrics are the ones that tend to quantify the whole thing.

Although it hasn’t been stated in the Google algorithms, these engagement metrics tend to matter a lot when you need to have more and more traffic for the website that you have.

The level of interaction that an influencer receives on his or her content decides the engagement metrics of the site.

When influencers have a better engagement rate, it offers more credibility as well.

Gathering overall views or overall followers count along with analyzing the performance of specific hashtags, follower growth rate, etc. will let influencers know about the engagement of their audiences, and ultimately, it will improve the engagement rate of the site.

Surely that has been on the back of your mind for a very long time.

If not then you better start with it because this is one of the best SEO trends that you can find on Google and other search engines for sure.

The quality of the content along with the higher measure of engagement metrics would be a piece of good news for the website of yours.

So, what would these engagement metrics be in the first place and which ones should you be considering?

Well, the engagement metrics such as Time on Page, Dwell Time, Bounce Rate, Click to Call, Return Visits, Comments, and some other options are simply the best ones yet.

So, you need to ensure that you are considering this in the first place.


4. Voice Search is the Future

Did you know that about 60% of all the smartphone and mobile users are the ones who have used the option of voice search in the past 12 months?

Now, this is something that might make you realize the importance of voice search in the world of SEO.

To be honest, there are about 55% of teenagers who tend to use voice search in the best way.

Voice Search

So, when we are talking about the Google SEO trends that tend to make your website the best on the Google search results, this is one that always comes to the minds of the people in the best way.

The development of voice search technology is the reason behind that.

Searches that are made in the question formats are the ones that are going to be pretty important for sure.


5. Importance of Entity Engagement and Entity Popularity

There are about 46% of the entire searches on Google which are based on the local intent in the best way.

So, the authority that local businesses have on the Google search results is definitely going to increase in the upcoming year for sure.

In case you want to make sure that you are currently updated on the latest SEO trends, then you definitely need to keep this one in mind.

The importance of entity popularity and entity engagement cannot really be something that you forget that easily.

Try it out and we are certain that the results are going to be amazing.


6. Search Intent

It was in the year 2019 when Google went ahead to announce another one of the algorithms that it has.

This is an amazing algorithm that tends to prioritize the search intent of the different queries that are made on the platform of Google in the first place.

This was done to improve the accuracy with which the search results were presented to the people.

The machines would learn to think like humans do and hence provide exactly what they want to have in the first place.

In the year 2020, it is said that this search intent is going to get even more important for sure.


7. Structured Data

If there is one thing that you need to know about Google then it is that it is a fan of data that is structured and that is something which is going to have some exploration in the year 2020.

So, this can be said without a single speck of doubt that this is another one of the amazing SEO trends that are going to be great.

The snippets and FAQs are some of the important examples of structured data and these are exactly the ones that are going to have more importance in the world of SEO.

So, website owners need to keep this amazing trend in mind if they are looking forward to having some answers for sure.


8. Importance of Brand Building

So, there has been a proper survey that has shown that there are fewer people who are clicking on the search results, even in the case where the results are provided in the top 10 slots as well.

This means that about 40% of the search results are not getting used and hence are a waste.

Brand Building

But why is that one might ask?

To be honest, people always tend to click on the links that they recognize.

Brand building is going to get some results.


9. User Experience is Gaining Momentum

Here is something that you might be able to notice.

The experience of users on the websites is some of the most important points that website owners and digital marketers are concerned about for sure.

That is why most SEO trends tend to focus properly on the ones that help build the proper user experience.

This is something that is also going to improve in the coming year of 2020.

We are pretty sure that user experience will be developed with the proper efforts of people.


10. Knowledge Graph Optimization

Information is certainly very important and searches are always on the lookout for that.

So, the top search results are replaced by the ones that are needed by the people.

This is a trend that will be active in the year 2020.

Hence, digital marketers and website owners need to focus on the creation of information in their content if they want to have results.



There you have it. These are some top SEO trends that people need to focus on at the moment to have success in the year 2020 and beyond.

Did we miss any of the key SEO trends that you consider important for 2020?

Share your views with us in the comments below.


About the author

Abuzar Khan

Abuzar Khan is a web developer, SEO expert and the blog editor at SEO Basics, overseeing all blog content and social media. He has over 8 years of web development and SEO experience, working across various businesses. When not working, you can find him enjoying with his family members and friends.

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