Today, I’m going to show you the benefits of SEO to understand why SEO is important for your business in 2020 and beyond.
Let’s start.
Technological advancements have been a major force in the rise of modern marketing theories.
With the development of the internet, businesses are looking to generate a strong online presence.
The question arises is how will SEO assist in doing so and why SEO is important for any business in the modern era.
With the coming year, the need for SEO will increase even more as there are more advancement and development regarding machine learning and artificial intelligence (AI).
SEO stands for Search Engine Optimization, which is the method of increasing the quality and quantity of website traffic by improving website popularity or domain accessibility for web search engine users.
SEO applies to enhance unpaid rewards and excludes direct traffic/visitors and pay placement purchases.
Having an SEO friendly website helps your website to get crawled and indexed by the search engine spiders, thus leading to increased visibility to potential customers.
The better your website appears to search engines, the more probable your website is to be suggested or added to relevant search engine users as they check for keywords specific to your product or service offering.
Business owners are seeking to grow and develop their brand name with the help of the internet as the majority of the world uses the internet for different uses.
The power of SEO is growing immensely, and here are some of the reasons why SEO is important for your business this year.
15 Reasons Why SEO is Important for Your Business
1. Organic Search (The Primary Source)
The most helpful and primary reason showcasing why SEO is important is organic search.
Organic search accounts for a large part of a source of traffic on a website.
Lots of studies affirm the value and importance of organic search.
Users trust the SERPs on search engines such as Google.
Optimizing your website accordingly will assist you to feature higher in the SERPs, therefore directing more traffic to your website.
The role of the organic search is immense, as 51% of all website traffic comes from organic search, and over 40% of the revenue earned is through organic search.
People visiting your website from the organic results of a search engine have a very specific aim, and they are more likely to convert if you can provide them with a solution or response to their request.
Search visibility is a big asset, and Google owns a much bigger search market share than competing companies like Yahoo, Bing, and Baidu.
There are more than 200 ranking factors that should be taken into consideration before optimizing your website.
2. Cost-Effective
Longevity with a generous approach is the main aspect of SEO making it profitable for business promotions.
This is one of the major benefits of SEO.
This not only saves money unlike a paid advertisement but also is a massive factor that helps to generate traffic in the future.
Search Engine Optimization (SEO) is the method of obtaining the highest rank for a specific term on Google’s first page.
Compared to other marketing strategies, it is a cost-effective way of maintaining its digital campaign.
SEO is an organic way of generating traffic and making big money through it, although it takes time, the outcome is genuine and sustainable compared to PPC in the long run.
SEO reduces advertising costs.
You do not need to pay per click or advertise your website if you already have a top spot in the SERPs.
You will remain above the majority of the search engine results as long as web users click on your search links.
Cost-effectiveness is one of the reasons that confirm the importance of SEO.
3. Builds Trust and Brand Awareness
One of the major reasons why SEO matters are to build brand awareness and trust.
The additional result is an insightful SEO strategy that has won you one of the top ranks on the first list.
Customers begin to recognize and trust your brand.
Every successful SEO’s goal is to create a solid foundation for a beautiful website with a clean, efficient user experience that can be easily discovered in search thanks to the credibility of the brand and reputation and digital assets & properties.
This results in a higher propensity to click on your link, bringing users to your website.
One of the huge changes produced by google is the introduction of featured snippets.
This is a huge way to announce your brand irrespective of the reputation.
The only way to be on featured snippet is by optimizing your site as well as the content.
SEO has been a huge factor in building trust and building a reputation.
Brand recognition is a massive force behind getting clicks and SEO can assist you to enhance your business’s reputation.
4. Better User Experience
The modern marketing world calls for a website that is designed for visitors.
The consumer has definitely become the ‘King’.
Earlier SEO experts were focused on using keywords to get high up in the SERPs.
But with the changes in the algorithm of the search engine, it has become necessary to serve the visitors with the most premium experience.
SEO has been a major factor leading to the betterment of user experience and this has been one of the most crucial benefits of SEO.
Over the years, Google has changed significantly.
The giant search engine is constantly improving its algorithms to make sure that the best available results are offered to users.
Each improvement made by Google has been designed to provide more user-focused and user-friendly results.
Better UX leads to more clicks, more leads, better brand image and high rates of conversion.
Thus leading to a better ranking in the search engine results.
5. Better Conversion Rate
The most essential reason showcasing why SEO is important is the chance of having a higher conversion rate.
Better user experience becomes a stronger search engine benchmark, search engine optimization, and conversion rate optimization are becoming a complementary, multi-stage method in your business marketing.
Optimizing your search engine content varies from optimizing your conversion content, but the outcomes you accomplish with one support the results you achieve with the other.
CRO focuses on techniques for improving the conversion rates, including qualitative and quantitative studies, competitive analysis, on-site monitoring, post-test analysis, etc.
SEO’s main objective is to attract visitors to your website.
CRO’s main objective is to enable people to take a specific action.
Your site’s good ranking on any search engine will ensure high conversion rates for you.
So long as you can keep your top position, your target audience will become more aware of you.
6. Ensures Mobile-Friendly Sites
The advancement of technology has led to the invention of smart mobile phones.
Along with the internet, mobile phones have been a massive factor in revolutionizing marketing strategies employed by the company owners.
Why SEO matters the most is its adaptability to mobile sites.
51.65% of the total global online traffic was produced with mobile phones.
Google has recently launched a feature to inform Internet users if the site they are about to open is mobile-friendly.
Websites optimized for mobile viewing will receive the company’s affirmation.
This decision is going to encourage mobile users to click on “mobile-friendly” websites and give these websites a further boost on the search engine results page.
Of all the factors that Google has looked at when deciding how to rank your website on search engines, mobile user experience is the third most essential of all factors.
Mobile marketing is a vital part of optimizing your website.
You are also planning for the next generation of marketing by optimizing the website for SEO.
7. Better First Impression
You have seconds to get a first impression and you’re never going to get a second chance.
Many customers get their first perception of your business from your website with direct access to the internet before they meet you in person.
Having a well-optimized website will help you to feature high on the SERPs and may also land your website on the featured snippet.
When you correctly set up your SEO plan, snippet optimization will also be included.
Optimized snippets are very simple – they give the user the idea of what the website is about instantly.
When you use rich snippets that show a brief overview, a thumbnail, and ratings, you are likely to increase the level of trust among your users.
After they see the preview, they are more likely to click on the address.
One of the most influential benefits of SEO is gaining a good first impression to attract more traffic and get them converted into leads.
8. Impacts Buying Cycle
The modern-day consumer does all the research before proceeding with the process of acquiring/buying a product or service.
A good website plays a vital role in manipulating the buying decision of the visitor.
Having a well-optimized website that influences the decision making of the visitors is one of the major reasons why SEO is important.
SEO plays a major role in every stage of the buying cycle, be it the awareness stage, consideration stage, the conversion stage, and the retention stage.
It will be a great tactic to use SEO techniques to relay the marketing for good deals, innovative goods and/or services, and the value and reliability of what you sell to consumers.
9. Source of Valuable Data
You can understand what the visitors are looking for by examining the rate at which users are searching for certain keywords.
This is very useful knowledge, as you may find a keyword that your competitors are often searching for but not using.
This can be extremely helpful in formulating marketing strategies.
Monitoring the success of your SEO offers incredible opportunities to change your entire marketing campaign to achieve the best results.
Gathering customer data is a vital feature showcasing why SEO is important.
10. Voice Search
One of the upcoming trends that have been rapidly growing is the introduction of voice search.
There’s no question that voice search has grown rapidly and it will expand even larger in 2020.
Several companies have created voice search technologies for assistant apps that listen to the user and execute audio based on their requests.
You need to make your customers more conscious of your brand to make them more likely to learn about you.
It will support you by raising awareness of your brand and obtaining additional benefits such as authority, traffic, and revenue.
11. Targeted Audience
SEO is based on the keywords that people are searching for.
The advantage here is that you can reach people who are looking for exactly what your company provides.
SEO’s keyword targeting skill is one of the main reasons why it provides the website with the most qualified traffic.
12. Increase in Social Media Following
A successful SEO strategy will attract thousands of visitors to the website.
While your visitors explore your page, they are likely to follow you by clicking on your social media icons.
This is one of the most influential benefits of SEO as a huge number of people use social networking sites.
This will lead to an increase in the number of followers on social networking sites.
You can use this to communicate more with your audience which will ultimately lead to more conversions.
13. Improves ROI
The integrated marketing campaign would influence the rankings of SEOs.
This not only impacts your SEO results, but it will also boost the total ROI from all of your marketing activities.
Organic traffic results in a higher rate of business revenue.
With the help of local SEO, the brand’s reputation can be further enhanced which leads to a better return on investment.
14. Improves Website Speed
When you work to broaden the SEO of your website, you can increase your site’s speed.
Higher-speed websites should help you provide your guests with the best user experience.
Furthermore, higher-speed websites will also suit strong SEO rankings.
Not only do you want your users to click on your web address, but you also want the visitors to visit the web and buy.
The content of the website should, therefore, retain the first impression that led the user to the first button.
15. Long-Term Strategy
Within the first year of action being taken, SEO can have a noticeable impact, and many of those efforts will have an impact that lasts longer than several years.
The more time, energy and investment the website is dedicated to SEO, the better and the longer the website is a worthy contender in its business.
You’ll have a lot of success with SEO in the future as long as you add value and understand your customers.
Conclusion
In terms of recognition and brand equity, the scope for your business is infinite.
Implementing solid, high-quality SEO on the website of a brand and digital assets will always support the brand and its marketing efforts.
We can even conclude that most of the customers buying journey starts on the internet.
With the assistance of appropriate SEO tactics, you can help your business to grow even more.
