Want to run a winning digital marketing campaign in 2020? Then this post is personalized to you.
We all know digital marketing is one of the biggest trends that is going on right now.
Most of the businesses these days are online and for the promotion of the businesses, there is a need for digital marketing.
So, there are so many different businesses these days who want to use the best digital marketing tactics in order to ensure the success of their business.
But the creation of the digital marketing strategy that is going to put a business on the map is very difficult to do.
There is no doubt that having a highly-focused and arranged digital marketing strategy will definitely help you in coordinating all the important elements which will make the business a success in the end.
You also don’t have to spend a lot of money and it will help in the creation of traffic, generation of leads, optimization of the page, and creation of online presence.
This marketing strategy will also make sure that you have enough conversions for your business.
All you have to do here is a little bit of research and have some idea about the target audience of yours and you are all set for sure.
But how does one create the perfect digital marketing plan?
What are the things that make a proper digital marketing campaign the best?
What do you need to do so that you can reap off the benefits of digital marketing in the best way?
If you are searching for an answer to these questions then you have come to the right place.
We are going to provide you with every single detail that you need to know about the creation of a digital marketing campaign.
How to Create a Digital Marketing Campaign That Works
When you need to create the perfect digital marketing strategy, then you might need some help with it.
We are going to provide you with some tips which will be a great help during the process of creation.
Make sure that you follow all these tips pretty carefully if you want to have the best results for your digital marketing campaign.
Without these tips, there is not a chance that you will be able to create the perfect digital marketing campaign.
1. Set The SMART Goals For Your Campaign
Before you start with anything, you need to make sure that you are familiar with the goals of the campaign.
Why is it that you want to create this campaign?
What are the goals that you want to achieve with this strategy of yours?
These are some of the important questions that you need to ask for sure.
The digital marketing goals can be different for different businesses out there.
Some of them might want to increase their brand awareness and some of them might want to have a little bit of profit for their company.
All in all, you need to make sure that you know what exactly you want to do when you create the digital marketing campaign for your company or business.
Another one of the most important things that you need to make sure is that these goals are relevant and attainable so that you don’t have to worry about achieving them in the first place.
Incorporating the SMART goal in your digital marketing campaign is highly productive.
Confused about SMART Digital Marketing Goals?
Image Source: Think Marketing
Let me decipher that here and now-
- S- Specific
- M- Measurable
- A- Achievable
- R- Relevant
- T- Time Sensitive
2. Decide The Concept of Your Campaign
After you have set up the goals that you want to achieve with your digital marketing strategy, you need to make sure that you know about the concept of the campaign.
So, what is it going to be?
In order to do that, you need to find out some key factors of the company campaign that you are trying to create.
For example, you need to find out the price point of the product or service that you are promoting in the campaign of yours.
When you are offering some discounts, you can do that by providing some add-ons instead of just some percentage discount.
This is in order to make sure that people are interested in the products and services that you have in store for them.
3. Define Your Target Audience
Now, this is a step that is going to be pretty easy if you have managed to complete the steps that are mentioned above.
Well, defining the target audience is certainly one of the most important things for the company.
After all, you want to make sure that you are promoting your product and services to the people who will actually be able to use it, right?
For example, say you are a company that sells fast cars.
You wouldn’t want to sell your cars to old people who don’t have the strength to get up, right?
In such cases, your target audience would be the younger generation.
For defining the right target audience, it is important that you create a buyer persona.
Creating a buyer or customer persona revolves around three key factors and they are-
- Who your ideal buyer is?
- What do your buyers need?
- Buying behaviors and online habits of your buyers.
4. Have The Perfect Timing
You cannot just expect to launch a digital marketing campaign and then expect to get a positive outcome.
The timing needs to be perfect because it is going to make a really great difference when you want to have some visitors that are interested in the campaign of yours.
Mondays seem to be the best days when it comes to email campaigns.
For Facebook Marketing Campaign, Thursdays and Fridays from 1 PM to 3 PM is the right time suggests HubSpot.
For Twitter, you can run your campaign between 9 AM and 4 PM EST on Monday or Thursday.
Yes, you heard it absolutely right, people.
The timing varies as per your medium campaign, demographics, products, and services.
So, you need to make sure that the timing of launching the marketing campaign of yours is perfect so that you can get as many visitors as you want.
This is an important tip that we have for you so always keep this in mind.
5. Know Where to Find The Audience
There are so many different places where you can find the target audience of yours.
When you have a clear idea of the target audience, you need to look out for the channels or the platforms where you will be able to find them in the best ways and that too without any trouble in particular.
You can find out the comprehensive insight about the inclinational details of your audiences by using tools like Twitter Analytics, HubSpot, Facebook Insights, Google Analytics, Pinterest Analytics, and so on.
They will help you find out the exact details and behavioral preferences and tendencies of your audiences in a conversion-oriented manner.
There are platforms such as Facebook, Instagram, Twitter, LinkedIn and so many other options that you can try out.
What you need to do here is visit these sites and then promote the product and service there, so that more and more people from your desired target audience can see and react to it in the best way.
You can use different digital marketing channels to widen your reach and find your audiences.
Internet marketing channels to find your audiences-
- Search Engine Optimization
- Pay per Click Advertising
- Email Marketing
- Video Marketing
- Content Marketing
- Social Media Marketing and Advertising
- Network Marketing
- Affiliate Marketing
- Contextual Marketing
6. Try SEO or Search Engine Optimization
Well, there is nothing that can work as best as SEO.
We are pretty sure that you have already heard about it if you have an online business.
So, why not take the help of SEO and make sure that your digital marketing campaign is a huge success for sure.
With the help of SEO, you will be able to create websites that really perform well when it comes to the search engine results.
Also, you can make sure that the content that you post on the campaign of yours is pretty good with the help of the right keywords.
So, doesn’t that seem like an amazing idea, people?
We are pretty sure that it does.
On-Page SEO Factors
- Meta Description
- Alt Text
- Title Tag
- URL Structure
- Internal Linking
- Page Performance
Off-Page SEO Factors
7. Use Search Engine Marketing
With SEM, you make a campaign by combining SEO and PPC.
You will be able to make sure that the website of yours is always on the top when it comes to the Google search results.
With the help of paid advertising tactics, you can spread the message of your business far and wide and that is exactly what Search Engine Marketing is all about.
These are some things which are going to help you a lot in the long run so you must never forget about it if you want a better outcome each time.
8. Check The Budget
Do you expect to launch a digital marketing campaign without thinking about your budget?
Well, in that case, you will not be able to go very far, to be honest.
Without the budget, you will not be able to plan for the activities that you need to do in your campaign.
So, the most important thing that you need to do for the success of your digital marketing strategy is to make sure that you create a good budget for it.
Running a conversion-driven campaign that offers good ROI has to be part of your digital marketing campaign in 2020.
9. Have a Nice Design
The power of responsive and amazing design is something that we all can agree is amazing.
There are some important things that you need to consider.
Creativity is one of the most important things that you always have to keep in mind.
The design should be appealing and interesting to the people.
One thing that you can do in the case of design is to use some amazing images to make it look beautiful.
This is one of the best ways to get customers.
Few important website design practices you need to pay attention to are-
- Purpose centric landing pages
- Search Engine Optimized CTA Buttons
- Responsive Website Design
- Inclusion of Social Media Sharing Buttons
- Minimized Text
- Use Short Sentences and shorter paragraphs
- Simplified Navigation
- Mobile Optimized Site
- Optimized Page Loading Speed
- Color Scheme that suits with your branding
- Inclusion of bullets
10. Launch and Test
Well, now that you know what to do, you are all set to launch the campaign.
But even after launch, there might be some changes that you need to make.
So, you need to make sure that you test the campaign in order to have the best results.
Make sure that you always proofread everything before you actually launch the campaign.
This is also a very important tip that we have for you so you need to keep this in mind as well.
Continuously running A/B tests to find out the best suited and result oriented version is important.
Wrapping It Up!
So, these are the tips that you need to follow in order to have a better digital marketing campaign in the year 2020.
You need to keep tracking your key performance indicators.
Using analytics tools to measure the performance of your campaign is also inevitable for you.
Having a proper report about the performance of each section of your digital marketing campaign in 2020 is also important here.
We hope this article was informative and helpful for you.
How significant do you consider these steps for running a winning digital marketing campaign in 2020?
Did we miss any of the steps that you find highly important here?
Share your views with us in the comments below.